Hi there! My name is 

and I'm here to help you attract more customers online.

Averi Melcher

6 Things I Love...




writing on a quiet early morning.
storytelling was my first true love.


being outdoors hiking, cycling, surfing...
I run an adventure travel blog in my spare time!


snapping photos of everyday moments.
I almost never leave the house without my camera.


taking care of plant babies.
I'm a loud-and-proud crazy plant lady. 



I started out
just like you.

I had something I knew people wanted, but I didn’t know how to get it out in the world. 

I was a broke kid out of college with a dream of being a great writer and inspiring people with my words. Everyone told me newspapers were done, that no one was getting paid to write. And then, social media blew up.

I started learning about freelancing. And I got a few social media management jobs. I was excited and optimistic. So, when my first full-time job offer came along... 

Umm, yea. But it wasn’t all champagne toasts and going viral overnight.

I turned it down...

But then, I dedicated myself to mastering SEO.

That first year, I struggled to make even $15,000. I was making less than minimum wage and wasting a lot of time on the wrong things. No one was reading my content, let alone raising their hands to sign up for my services. I was sleeping on couches and eating a lot of pasta, doing work in exchange for services with other entrepreneurs so I could keep a portfolio going.

I read books, I took online courses, I started my own blog so I could test out my theories and I pulled all-nighters watching YouTube tutorials. And finally, I decided to get paid to learn. So, I got a job.

That first job was ghostwriting for CMOs (Chief Marketing Officers) of brands like Hyperloop One, Princess Cruises and Pepsi. I started getting people’s attention. And, shortly after, I went on to work in some of San Diego’s top agencies - like Neil Patel Digital and Siege Media.

I wanted to keep going...

I got a taste of the joy that is running your own business. So, even after I started working full time and building up my financial security, I still spent my early mornings, late nights, and weekends side hustling as an SEO consultant.

Since then, I’ve turned that $15,000 a year side hustle into a business that consistently makes over $15k a month - all while traveling the world and working from my laptop. 

heart, I knew

In my 

I ticked 33 countries
off my bucket list...

I've launched a travel blog, worked with tourism boards, started my own content agency and taught myself all the parts of running an online business - like marketing, advertising, photography, networking,  and yes, even bookkeeping.

And I did all this with no marketing degree (I studied fashion!). I didn't even have an email list or - ironically - a website advertising my services. 

You see, I work with multi-million dollar companies, helping them increase their site traffic and product sales through keyword research and the SEO content I write for their websites.

I came a long way for a small town girl
from the Midwest.

with you  

→ You don’t have to waste 5 years testing out what does and does not work for your business. 

→ You won’t need to wait a year for your website’s keywords to start ranking on Google. 

→ You don’t need to spend hours writing something and wondering why no one ever sees it. 

You can start showing up online for your future customers today.

Because I'm giving you the shortcut to SEO success. These are the same tactics that companies pay agencies hundreds of thousands of dollars for. That large brands use to dominate Google search result pages. And the reason why the same people always seem to show up when you’re searching for things online.

what I know

Now, I'm sharing

Traffic Secrets Mini Course

only $27!

Learn insider tricks for picking SEO topics that
drive traffic + learn what free tools you can use to
start attracting your ideal customers today.

What people are saying...

Your business should
be  showing up online

- Averi

You don't need...

....a marketing degree...

...to hire an expensive agency...

...to consider yourself a self-proclaimed "tech person."

After 10 years of writing for other people, I'm now dedicating myself to teaching others how I do it. I want this to be the place you turn to when you need help with your website optimization, when you need to find the best tools for the task at hand, when you need a little extra drop of secret sauce to turn those readers into customers, and, heck, even when you need a little bit of motivation as an entrepreneur. 

And if you ever need a friend for travel trivia - I'm here.

It can feel like the Wild Wild West out there. But when it comes to content marketing, you've got somewhere to
hang your hat for a while.   

I look forward to watching you grow,

If you're obsessed with streamlining your business, seeing organic AF growth, and having a marketing plan that effortlessly brings your ideal customer to YOU 24/7 (no hunting here), this is the newsletter for you.

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